Personalized Lunch Bags

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When I was growing up I was fascinated with cartoon heroes such as the ninja turtles, transformers, and thunder cats. I had a huge imagination and I would act like, speak like, and walk just like them. I always dressed up at Halloween with them in mind and found myself believing I was who I was pretending to be. The great thing about that was they even had gear I could take with me to school such as water bottles, pencils, notebooks, t-shirts, and personalized lunch bags.

Most popular cartoon characters make their way in to all sorts of clothing, accessories, shoes, towels, lunchboxes and more. Most manufacturers have noticed that these themed sorts of items are popular with children and I can only see it becoming a bigger market in the future. With all the trends in the current market, character inspired merchandise is extremely popular for retailers who can cash in on it.

Have you seen Hannah Montana? She is a popular super star on TV who plays a double life character on a kids’ TV show.   Her face is on almost everything I can think of from personalized lunch bags and backpacks to Halloween costumes and clothing. The way people shop is also changing in that children are not becoming more independent shoppers and their parents are only there to open their wallets. It may have seemed obvious but you really have no idea on how many parents will choose clothing versus those who don’t.

There is a noticeable statistic about how the more popular a character will become the more products they are able to sell and the more diverse lines of products are made with that character. For girls it is noticeable for characters such as Barbie, Hello Kitty, Power Puff Girls, and Cinderella. On the other hand for boys it is The Incredible Hulk, Spiderman, Batman, Transformers, and other Marvel characters. But for a collective statistic for children under 5 they become Barney, SpongeBob, Teletubbies, and Dora the Explorer. Of course these characters are most noticeable for America and other English speaking countries.

Lunch bags are definitely every child wants to be personalized. Going to school with a plain bag from Wal-Mart isn’t good enough. Unfortunately if you don’t have a lot of money, staying with the current trends of shoes, clothes, lunch bags, backpacks and other school accessories can be expensive.

Big companies such as Disney, GAP for kids, JC Penny, and the Tea Collection are solely focused on kid’s products. They understand the huge market and are able to provide exactly when the children are looking for. So the next time that your child is asking for a personalized lunch bag, you will understand where they are coming from a bit better. Allowing them to have a bit of personalized style will let them focus on being a kid instead of trying to be better than everyone else.