Personalized Lunch
Bags
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When I was growing
up I was fascinated with cartoon heroes such as the ninja
turtles, transformers, and thunder cats. I had a huge
imagination and I would act like, speak like, and walk
just like them. I always dressed up at Halloween with
them in mind and found myself believing I was who I was
pretending to be. The great thing about that was they
even had gear I could take with me to school such as
water bottles, pencils, notebooks, t-shirts, and
personalized lunch bags.
Most popular
cartoon characters make their way in to all sorts of
clothing, accessories, shoes, towels, lunchboxes and
more. Most manufacturers have noticed that these themed
sorts of items are popular with children and I can only
see it becoming a bigger market in the future. With all
the trends in the current market, character inspired
merchandise is extremely popular for retailers who can
cash in on it.
Have you seen
Hannah Montana? She is a popular super star on TV who
plays a double life character on a kids’ TV
show.
Her face is on almost
everything I can think of from personalized lunch bags
and backpacks to Halloween costumes and clothing. The way
people shop is also changing in that children are not
becoming more independent shoppers and their parents are
only there to open their wallets. It may have seemed
obvious but you really have no idea on how many parents
will choose clothing versus those who
don’t.
There is a
noticeable statistic about how the more popular a
character will become the more products they are able to
sell and the more diverse lines of products are made with
that character. For girls it is noticeable for characters
such as Barbie, Hello Kitty, Power Puff Girls, and
Cinderella. On the other hand for boys it is The
Incredible Hulk, Spiderman, Batman, Transformers, and
other Marvel characters. But for a collective statistic
for children under 5 they become Barney, SpongeBob,
Teletubbies, and Dora the Explorer. Of course these
characters are most noticeable for America and other
English speaking countries.
Lunch bags are
definitely every child wants to be personalized. Going to
school with a plain bag from Wal-Mart isn’t good enough.
Unfortunately if you don’t have a lot of money, staying
with the current trends of shoes, clothes, lunch bags,
backpacks and other school accessories can be
expensive.
Big companies such
as Disney, GAP for kids, JC Penny, and the Tea Collection
are solely focused on kid’s products. They understand the
huge market and are able to provide exactly when the
children are looking for. So the next time that your
child is asking for a personalized lunch bag, you will
understand where they are coming from a bit better.
Allowing them to have a bit of personalized style will
let them focus on being a kid instead of trying to be
better than everyone else.
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